In the first part of the release they explain this happened due to boredom and all the hype going on around this years super bowl.
Greeting everyone! I was feeling a bit bored, and since everyone is talking about the Super Bowl, I figured I’d hack the official Super Bowl website. Why? Like I said, I’m bored, and for the lulz, I guess. Enjoy!
The first part of the leak contains the vun that was found and used and a bunch of files that are not meant to be so public. the second part of the leak contains user accounts and personal details. all together there is about 10 admin accounts and 2,016 user accounts that have been leaked.
Part one: http://ozdc.net/dumps.php?dump=364
Part two: http://ozdc.net/dumps.php?dump=384